By Appointment Only

0418 339 607

0409 236 205

info@magicinthemiddle.com.au

About Magic In The Middle

About Us

George Bernard Shaw once said:

“ You see things and say, ‘Why?’ But I dream things that never were and say, ‘Why not?’”

That quote embodies how Magic in the Middle approach every event.

As internationaly recognized innovators within the event decorating industry and with a creative team constantly travelling nationally and abroad on the look out for new ideas, products and the latest trends, the company continues its role as a market leader and still abides by the values bought to the business when it first opened.

Magic in the Middle has been globally celebrated for our unique ability to transform ordinary spaces into breathtaking dream environments. Helping establish us as the premier event designer for a client roster that includes celebrities, leading sporting organisations, fortune 500 CEO’s and suburban family mum and dads. Since opening over 20 years ago Magic in the Middle has been sought out to create one-of-a-kind, transformative designs that serve as backdrops for some of the most memorable moments of our clients lives.

Magic in the Middle and its parent company Star Décor Group have successfully achieved keeping the company moving forward with the same family run ‘what is best for the customer’ motto that we started with whilst becoming a multi international award winning team.

Our dedication to supporting and remaining accessible to our industry initiated the idea of the Balloon Business Bootcamp (a first for an Australia company), this being a series of master classes that offer mentorship and education to industry professionals.

Additionally co-contributing with the innovative team at Tomorrowland balloon labs to create a range of amazing machines that empower the balloon decorator to the next level of professionalism.

With our creative team, we aim to exceed your expectations, and build on our reputation for outstanding quality and individualism that is hassle free and doesn’t break the budget.

Awards

A selection of our national and international awards and significant milestones we have been involved in.

  • Summer Balloon Camp, Las Vegas, USA
    • 3rd Business Portfolio
  • Balloon Artists and Suppliers Association of Australasia Convention
    • The People’s Convention, New South Wales, Australia, 2005
    • 1st Large Sculpture
    • 1st Bouquet and Gift Delivery
    • 1st Corporate Image Portfolio
  • Balloon Artists and Suppliers Association of Victoria
    • Committee members 2005-2009
  • BalloonNews National Publication author
    • November 2005, January 2006, March 2006, May 2006, July 2006, November 2006, May 2007, October 2007.
  • Balloon Artists and Suppliers Association of Victoria Instructor.
    • 2005-2007
  • ‘Balloon Magic’ International published magazine January 2007.
  • ‘Events and Equipment’ National Magazine February 2007.
  • Balloon Artist and Suppliers Association of Australasia Convention
    • The Art of Balloons, Queensland, Australia 2007
    • 1st Corporate Image Portfolio
  • ‘Events and Equipment’ National Magazine May 2007.
  • Balloon Artist and Suppliers Association of Australasia Convention
    • The Art of Balloons, Queensland, Australia 2007
    • Convention committee – operations.
  • ‘Balloon Magic’ International published magazine April 2007.
  • ‘Corel Down Under’ Australian National Magazine April 2007 (Issue 45)
  • Jeff the ‘Uncanny Hayes’ Seriously Twisted DVD – referenced
  • Creator ‘Inflation Infatuation’. Industry E-letter
  • Make-a-wish Australia – Chosen team for 5000th wish granted.
  • Balloon Artists and Suppliers Association of New South Wales Instructor
    • 2008-2009
  • Balloon Artists and Suppliers Association of Queensland Instructor
    • 2008-2009
  • Balloon Artists and Suppliers Association of Australasia Convention
    • Around the World in 80 Days, Victoria, Australia, 2009
    • Convener
    • Head of competitions
  • Qualatex Balloon Network members
  • Internationally recognized and awarded ‘Certified Balloon Artist” qualification
  • Past President – Balloon Artists and Suppliers Association of Australasia.
  • Co-author and editor – Balloon Artists and Suppliers of Australasia accreditation module 1.
  • Author and editor – Balloon Artists and Suppliers of Australasia accreditation module 2.
  • Perth (Australia) largest ever balloon release October 2010.
  • Adelaide (Australia) largest ever balloon release December 2010.
  • ‘Celebrations’ International wedding style magazine – Front cover 2011.
  • Team ‘Australia’ member – World Balloon Convention.
    • Texas, United States of America 2012
  • Premiers award – Regional Tourism Exhibition 2014

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