Skip to content


Glitter Filled Balloons | Product Launch | Sony Ad | Magic In The Middle

Glitter Filled Balloons

Glitter Filled Balloons Watch 4,000 Balloons filled with glitter explode – Because you know you want to! To promote the brand’s new television offering, Sony put together a commercial using 4,000 white balloons filled with a combined 1,500 kilograms of glitter, naturally. The contagiously charming video then shows what happens when you pop all of…

Party Event Planning Awards |Party & Event Planning Melbourne | Magic In The Middle | Star Decor Group

Party & Event Planning Awards

With over 90,000 party and event planners and suppliers across Australia is becoming a fantastic marketplace for searching, comparing and connecting with party and event suppliers. Yearly in January they announce their awards for the entire country of Australia. Party and Event Planning Awards It seems that in under a year of being part…

Organic Balloon Arches | Organic Styled Balloons | Magic In The Middle

Organic Balloon Arches

Balloon Arches In 2016 the must have trend for balloons arches was to mix balloons with floral accompaniments. Whether it was simple greenery or colourful flowers and paper decorations, balloon arches have never looked so glamorous! Organic Styled Balloons Then the classical arch gave way to a more organic style balloons. This lovely art form gives…

Foxtel Kids Product Lauch | Melbourne | Magic In The Middle

Foxtel Kids Product Launch

When Australia’s leading pay TV provider wanted to launch their new super safe kid friendly app they wanted to let their staff know how cool this new app was before the general public got to see it. Where does Foxtel turn when they need a fun product launch? The answer is Magic in the Middle.…

Pool Decor | Balloons Melbourne | Magic In The Middle

Pool Décor Like Clockwork.

  Melbourne is world famous for its weather, and around this time of year Mother Nature often gives us one or two days of hot weather to remind us that summer in Melbourne is coming! Without fail as these warmer days are upon us the phone rings, the emails start “we are having a party…

Themed Party Balloons | Melbourne | Magic In The Middle

Themed Party Balloon Decorations

If you want your party to have impact, the best way to decorate a drab looking venue is to pick a theme and go large. Themed party balloon decorations do more than set a scene. If done properly, they transport guests to wherever and whenever in time and space you wish them to be. Consider…

Ceiling Balloon Ideas | Melbourne | Magic In The Middle

Ceiling Balloon Ideas

Ceiling Balloon Ideas for your Event If you plan to have helium ceiling balloons bouncing playfully on the roof at your event space you may be surprised how many you need to order to make a big impact. Before you order your balloons, find out the dimensions of your venue.  The average balloon is about 30cm…

Confetti Balloons | Melbourne | Magic In The Middle

Confetti Balloons

Confetti balloons are the biggest trend in the balloon world right now. Thanks to Pinterest we have seen a huge increase in the demand for helium filled confetti balloons. Overnight it seems everyone who has ever had a party opened an online store and started selling confetti balloons. The only concern we have with this…

Marquee Event Decor Melbourne | TAB Great Chase | Magic In The Middle

Marquee Event Decor – The TAB Great Chase

Marquee Event Decor Magic in the Middle provided marquee event decor for this year’s TAB Great Chase. The event decor consisted of balloon garlands and table decor. The balloon table centre pieces included custom cut racing designs. The centre pieces where all themed in the greyhound rug colours. The Event Every year Victoria’s greyhound racing clubs dedicate…

Entrance Decor Aerial South Wharf Melbourne | Organic Bubble Strand Balloons

Entrance Decor – Organic Bubble Strand Balloons

Organic Bubble Strand Balloons Create a Grand Entrance! We recently provided entrance decor for The team from The Style Shed. The brief was to create a magical entrance. They wanted to captivate the guests on arrival at the event. There’s nothing like a grand entrance to let you know you’ve arrived at an event. Guests often have to wait…

Football Club Balloons | Western Bulldogs Premiers 2016 | Magic In The Middle

62 Years in the making!

Football Club Balloons Magic In The Middle works with several AFL clubs to provide event decor and football club balloons. That said, it’s no secret we are particularly proud of our long association with the Western Bulldogs. You would be hard pressed to attend a Western Bulldogs home game at Etihad Stadium and not see a little of our magic. We help make…

Street Parade with Mass Balloons | Gay Pride March Melbourne | Magic In The Middle

Creating a Fabulous Street Parade with Mass Balloons!

While Sydney shuts down for an evening with the Gay and Lesbian Mardi Gras, Melbourne marches to it’s own drum. Street Parade with Mass Balloons Magic in the Middle has been involved in the Midsumma Pride March for a few years now and the recent event was no exception, after all if you want to…

Pin It on Pinterest

Share This