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Product Launch

Charlie and the Chocolate Factory

Come with me And you’ll be In a world of pure imagination Take a look And you’ll see Into your imagination, These famous lyrics from Charlie and the Chocolate Factory are just that lyrics right? Not when it comes to Charlie and The Chocolate Factory – The new Musical. It is not often when we…

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Krispy Kreme to stage doughnut-themed playground

Krispy kreme Magic in the Middle

Despite what we tell you Doughnut brand Krispy Kreme is certainly not theming its new ‘pop up’ after our company “Magic in the Middle.” Although Krispy Kreme is inviting Londoners to indulge in its “Magic in the Middle” pop-up, themed like a playground. Visitors will enter the experience via the middle of a doughnut and…

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A message regarding creative businesses – in particular Balloon Artistry.

Professional Balloon business

Referencing, Plagiarism, False advertising and Search engine Optimization What we have learnt in the Balloon world! Part 1. Last week in Australia many final year high school students sat their English exams. Opening to page one it read …citing examples describe how… Next week it is the time for the Biology students. While we haven’t…

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Organic Balloon Decor at Dinner Party

Organic Balloon Arrangement | Organic Balloon Birthday | Organic Balloon Décor | Organic Balloon Installation | Organic Balloon Sculpture

Looking for a fun way to add a splash of color to an event and/or make a serious statement with décor? Always, right?! Then Organic Balloon Decor may be what you are looking for! We here at Magic in the Middle believe that with a little bit of creativity, teamwork, and a vision — you…

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Geronimo visits Melbourne

Organic Balloons | Geronimo

The second annual Melbourne design week is just finishing up — Good design can be complex, but it has a simple, common thread – the power to bring about feelings of wonder and inspire curiosity. This idea has been the driving force behind a collaboration with LA-based balloon artist Geronimo and hub furniture, which headlined…

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Pinterest Balloons hits 5,000,000 repins

Pinterest Balloons | Pinterest Trends | Pinterest Repin | World Balloon | Bubble Balloons on Pinterest

Simply select your favourite search engine…. and type the following words “Pinterest Balloons” and hit enter.Or better still head over to the Pinterest site and then type in “Balloon decorations”. This is what comes up for us. While it is going to give you a massive amount of results we are proud to announce that…

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Childcare Centre Happy 1st Birthday

Happy 1st Birthday balloons | Melbourne | Hartington Street ELC

It’s not every day you get to have a Happy 1st Birthday. Recently Melbourne childcare centre, Hartington Street Early Learning Centre in Glenroy celebrated its first birthday in style. With cupcakes, balloons and a petting zoo provided by animals2u.com.au, it was an exciting day in the life of the Hartington Street community. Birthday treats were given to existing…

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JHC Newborn Photography

Photo shoot balloons

Over 15 years ago when we started as a family based business we converted a bedroom in our house to be a storage space/work room/office, really everything had to fit in that tiny space! Fast forward to today and the fact we operate out of the large warehouse space some would think we are spoilt…

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Happy 30th Birthday Rage!

Rage Turns 30! Recently the music video marathon Rage turned 30, a milestone that will mean much to the generations who have tuned in, rocked on or chilled out, and how to celebrate turning thirty? Why with large balloon numbers of course! “We always have a pretty consistent audience and have done throughout the years…

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Glitter Filled Balloons

Glitter Filled Balloons | Product Launch | Sony Ad | Magic In The Middle

Glitter Filled Balloons Watch 4,000 Balloons filled with glitter explode – Because you know you want to! To promote the brand’s new television offering, Sony put together a commercial using 4,000 white balloons filled with a combined 1,500 kilograms of glitter, naturally. The contagiously charming video then shows what happens when you pop all of…

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