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Mr and Mrs Printed Balloons | Melbourne | Australia | Magic In The Middle

Mr and Mrs Printed Balloons

At Magic in the Middle we strive to offer our discerning customers an experience that is unique to their taste, style and budget. We are style setters and as such do not want to be  limited to ‘what is available’ through mainstream suppliers. This philosophy gives us a broader scope to create and deliver on…

Cars Themed Birthday Party | Melbourne | Magic In The Middle

Cars Themed Birthday Party

Start your engines!!! Take a drive down Route 66 and pull into Radiator Springs for a Lightning McQueen/ Cars themed birthday party! With Disney’s Cars 3 about to hit the big screen a whole new wave of children will be inspired by Disney Cars movie and with it the Cars themed party will swing back…

Candy Buffet | Event Ideas Melbourne | Magic In The Middle

Candy Buffet

While 2017 might be the year when confetti balloons became the ‘trend’ in balloons – 2016 was the year when balloons and candy buffets became the must have decorative and functional element to any event. There are options when organizing a candy buffet for your next birthday, engagement, wedding, bar mitzvah, house warming, anniversary, congratulations,…

Large Balloon Letters | Melbourne | Australia | Magic In The Middle

Large Balloon Letters

See Your Name In Lights! Well, Balloons… It’s a sad reality but not everyone will get to see their name up in lights at a gala event like a movie premiere. However we here at Magic in the Middle are changing that – one event at a time! It doesn’t matter if it is a…

Glitter Filled Balloons | Product Launch | Sony Ad | Magic In The Middle

Glitter Filled Balloons

Glitter Filled Balloons Watch 4,000 Balloons filled with glitter explode – Because you know you want to! To promote the brand’s new television offering, Sony put together a commercial using 4,000 white balloons filled with a combined 1,500 kilograms of glitter, naturally. The contagiously charming video then shows what happens when you pop all of…

Party & Event Planning Melbourne | Magic In The Middle

Party & Event Planning Awards

With over 90,000 party and event planners and suppliers across Australia is becoming a fantastic marketplace for searching, comparing and connecting with party and event suppliers. Yearly in January they announce their awards for the entire country of Australia. Party and Event Planning Awards It seems that in under a year of being part…

Organic Balloon Arches | Organic Styled Balloons | Magic In The Middle

Organic Balloon Arches

Balloon Arches In 2016 the must have trend for balloons arches was to mix balloons with floral accompaniments. Whether it was simple greenery or colourful flowers and paper decorations, balloon arches have never looked so glamorous! Organic Styled Balloons Then the classical arch gave way to a more organic style balloons. This lovely art form gives…

Foxtel Kids Product Lauch | Melbourne | Magic In The Middle

Foxtel Kids Product Launch

When Australia’s leading pay TV provider wanted to launch their new super safe kid friendly app they wanted to let their staff know how cool this new app was before the general public got to see it. Where does Foxtel turn when they need a fun product launch? The answer is Magic in the Middle.…

Pool Decor | Balloons Melbourne | Magic In The Middle

Pool Décor Like Clockwork.

Melbourne is world famous for its weather, and around this time of year Mother Nature often gives us one or two days of hot weather to remind us that summer in Melbourne is coming! Without fail as these warning days are upon us the phone rings, the emails start “we are having a party and…

Themed Party Balloons | Melbourne | Magic In The Middle

Themed Party Balloon Decorations

If you want your party to have impact, the best way to decorate a drab looking venue is to pick a theme and go large. Themed party balloon decorations do more than set a scene. If done properly, they transport guests to wherever and whenever in time and space you wish them to be. Consider…

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