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Charlie and the Chocolate Factory

Come with me And you’ll be In a world of pure imagination Take a look And you’ll see Into your imagination, These famous lyrics from Charlie and the Chocolate Factory are just that lyrics right? Not when it comes to Charlie and The Chocolate Factory – The new Musical. It is not often when we…

Space Party Ideas

Space Parties are Out of this World!

10, 9, 8, 7, 6, 5, 4, 3, 2, 1… blast off! Let your little astronaut celebrate in style with an astronaut party theme. After all space parties are out of this world!! From babies through to pre-teens, space party and astronaut party decorations can be used to create, decorate and celebrate – blast off…

Helium Balloons Melbourne

Balloons on a Sunday.

Nothing quite says “We are having a party like balloons – Right?” What happens if your party is on a Sunday? Well you need Balloons on a Sunday! Whilst we use Professional Helium quality balloons we guarantee our float time for 16hours (unless you pop them first!) other companies do not. But even with this…

Krispy kreme Magic in the Middle

Krispy Kreme to stage doughnut-themed playground

Despite what we tell you Doughnut brand Krispy Kreme is certainly not theming its new ‘pop up’ after our company “Magic in the Middle.” Although Krispy Kreme is inviting Londoners to indulge in its “Magic in the Middle” pop-up, themed like a playground. Visitors will enter the experience via the middle of a doughnut and…

Professional Balloon business

A message regarding creative businesses – in particular Balloon Artistry.

Referencing, Plagiarism, False advertising and Search engine Optimization What we have learnt in the Balloon world! Part 1. Last week in Australia many final year high school students sat their English exams. Opening to page one it read …citing examples describe how… Next week it is the time for the Biology students. While we haven’t…

wedding confetti balloons and wedding confetti

Wedding confetti balloons and wedding confetti

While in Melbourne it is cold weather right now, it is the perfect time to sit in front of an open fire and start planning your spring wedding. You may be considering wedding confetti balloons and wedding confetti. We get many clients contacting us confused with the wedding confetti selections on Etsy and other online…

Unicorn Party Balloons

Unicorn themed party

If you need proof that the hottest theme in children’s parties right now is A Unicorn Themed Party. Then look no further than the recent party for North West and Penelope Disick who have celebrated their upcoming birthdays at a rainbow coloured unicorn themed bash. Kim Kardashian and Kanye West’s daughter North will turn five…

Unicorn Confetti Party | Unicorn Party

Crispy Unicorn Confetti Party Cake

We hope you enjoy this Crispy Unicorn Confetti Party Cake.  It is perfect for any Unicorn Confetti Party and combined with the right themeing and decorations makes for a magical event. prep times: 1 hour cook time: 2.5 hours makes: 8 slices Ingredients: 6 tablespoons softened unsalted butter 2 bags  regular  Marshmallows Blue, purple, &…

Balloon Drop and Confetti Cannons | New Years Eve Party | New Years Eve Balloons

Balloon Drop and Confetti Cannons

When it comes to New Years Eve and School Graduations – people think of a Balloon Drop and Confetti Cannons. Wouldn’t it be great if one company could look after both YOUR Balloon Drop and Confetti Cannons? The advantage of using The Star Décor Group is we have a balloon division:- Magic in the Middle…

Organic Balloon Arrangement | Organic Balloon Birthday | Organic Balloon Décor | Organic Balloon Installation | Organic Balloon Sculpture

Organic Balloon Decor at Dinner Party

Looking for a fun way to add a splash of color to an event and/or make a serious statement with décor? Always, right?! Then Organic Balloon Decor may be what you are looking for! We here at Magic in the Middle believe that with a little bit of creativity, teamwork, and a vision — you…

Gold Coast Commonwealth Games

Gold Coast Commonwealth Games

The Gold Coast Commonwealth Games are coming in 2018 and the countdown is on! Featuring 18 sports and the largest integrated para-sports program in Commonwealth Games history, this will be an unmissable event on the Australia sporting calendar. The Gold Coast Commonwealth Games utilizes venues around the Gold Coast and in Brisbane itself, there has…

Organic Balloons | Geronimo

Geronimo visits Melbourne

The second annual Melbourne design week is just finishing up — Good design can be complex, but it has a simple, common thread – the power to bring about feelings of wonder and inspire curiosity. This idea has been the driving force behind a collaboration with LA-based balloon artist Geronimo and hub furniture, which headlined…

Pinterest Balloons | Pinterest Trends | Pinterest Repin | World Balloon | Bubble Balloons on Pinterest

Pinterest Balloons hits 5,000,000 repins

Simply select your favourite search engine…. and type the following words “Pinterest Balloons” and hit enter.Or better still head over to the Pinterest site and then type in “Balloon decorations”. This is what comes up for us. While it is going to give you a massive amount of results we are proud to announce that…

Awards | partiesandcelebrations | event management | party supplies | annual awards event | Gala Awards Event

Gala Awards Event

Whilst January brings a new year it also means the end of another, and with it a mental time to look back and access many things; possibly an individual’s family life, or ones’ business, or to set goals for the future or maybe a bit of both. It also is the time for Gala Awards…

Starlight Charity Foundation | Melbourne | Charity Balloons | Special Event

Charity Balloons :- 10,000 wishes

Starlight’s mission is “To brighten the lives of seriously ill children and their families”. Because sick kids are still kids at heart… The Starlight Foundation offers programs both inside and external in hospitals across the country. Recently the Starlight Foundation granted its 10,000th Wish! Starlight’s programs provide a much needed, positive distraction for children and…

Baptism Balloons | Melrose Recptions | Religious Milestone

Baptism Balloons – Double trouble

Let your imagination soar as these elegant double bubble balloons finished in pastel pink by Magic in the Middle, conjure up a land of pink rocking horses, butterflies and Swarovski crystal bears, topped with creative styling and exquisite details. Styled around the brief of the colour palette and the motif of huggable teddy bear. The…

100 days of Prep | Melbourne | Event balloons

100 days of Prep Special Event Printed Balloons

We often set up and are gone by the time guests arrive but recently got this quick note from a primary school where their kids celebrated 100 days of Prep. “Recently our Prep students celebrated 100 days of school. They have been counting the days since their very first day of school back in February,…

Happy 1st Birthday balloons | Melbourne | Hartington Street ELC

Childcare Centre Happy 1st Birthday

It’s not every day you get to have a Happy 1st Birthday. Recently Melbourne childcare centre, Hartington Street Early Learning Centre in Glenroy celebrated its first birthday in style. With cupcakes, balloons and a petting zoo provided by animals2u.com.au, it was an exciting day in the life of the Hartington Street community. Birthday treats were given to existing…

Neon Balloons Melbourne

Neon Balloons – Glow at any party!

Working in the special events and decoration industry must be the best fun! Notice the exclamation mark not a question mark at the end of that sentence. We get ‘told’ this all the time. Truth be told “Yeah we love our job”! Sometimes the stress of the clients demands, unrealistic time lines and working with…

Photo shoot balloons

JHC Newborn Photography

Over 15 years ago when we started as a family based business we converted a bedroom in our house to be a storage space/work room/office, really everything had to fit in that tiny space! Fast forward to today and the fact we operate out of the large warehouse space some would think we are spoilt…

Mr and Mrs Printed Balloons | Melbourne | Australia | Magic In The Middle

Mr and Mrs Printed Balloons

At Magic in the Middle we strive to offer our discerning customers an experience that is unique to their taste, style and budget. We are style setters and as such do not want to be  limited to ‘what is available’ through mainstream suppliers. This philosophy gives us a broader scope to create and deliver on…

Happy 30th Birthday Rage!

Rage Turns 30! Recently the music video marathon Rage turned 30, a milestone that will mean much to the generations who have tuned in, rocked on or chilled out, and how to celebrate turning thirty? Why with large balloon numbers of course! “We always have a pretty consistent audience and have done throughout the years…

Cars Themed Birthday Party | Melbourne | Magic In The Middle

Cars Themed Birthday Party

Start your engines!!! Take a drive down Route 66 and pull into Radiator Springs for a Lightning McQueen/ Cars themed birthday party! With Disney’s Cars 3 about to hit the big screen a whole new wave of children will be inspired by Disney Cars movie and with it the Cars themed party will swing back…

Candy Buffet | Event Ideas Melbourne | Magic In The Middle

Candy Buffet

While 2017 might be the year when confetti balloons became the ‘trend’ in balloons – 2016 was the year when balloons and candy buffets became the must have decorative and functional element to any event. There are options when organizing a candy buffet for your next birthday, engagement, wedding, bar mitzvah, house warming, anniversary, congratulations,…

Large Balloon Letters | Melbourne | Australia | Magic In The Middle

Large Balloon Letters

See Your Name In Lights! Well, Balloons… It’s a sad reality but not everyone will get to see their name up in lights at a gala event like a movie premiere. However we here at Magic in the Middle are changing that – one event at a time! It doesn’t matter if it is a…

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