By Appointment Only

0418 339 607

0409 236 205

info@magicinthemiddle.com.au

Blog

Organic Balloon Arrangement | Organic Balloon Birthday | Organic Balloon Décor | Organic Balloon Installation | Organic Balloon Sculpture

Organic Balloon Decor at Dinner Party

Looking for a fun way to add a splash of color to an event and/or make a serious statement with décor? Always, right?! Then Organic Balloon Decor may be what you are looking for! We here at Magic in the Middle believe that with a little bit of creativity, teamwork, and a vision — you…

Gold Coast Commonwealth Games

Gold Coast Commonwealth Games

The Gold Coast Commonwealth Games are coming in 2018 and the countdown is on! Featuring 18 sports and the largest integrated para-sports program in Commonwealth Games history, this will be an unmissable event on the Australia sporting calendar. The Gold Coast Commonwealth Games utilizes venues around the Gold Coast and in Brisbane itself, there has…

Organic Balloons | Geronimo

Geronimo visits Melbourne

The second annual Melbourne design week is just finishing up — Good design can be complex, but it has a simple, common thread – the power to bring about feelings of wonder and inspire curiosity. This idea has been the driving force behind a collaboration with LA-based balloon artist Geronimo and hub furniture, which headlined…

Pinterest Balloons | Pinterest Trends | Pinterest Repin | World Balloon | Bubble Balloons on Pinterest

Pinterest Balloons hits 5,000,000 repins

Simply select your favourite search engine…. and type the following words “Pinterest Balloons” and hit enter.Or better still head over to the Pinterest site and then type in “Balloon decorations”. This is what comes up for us. While it is going to give you a massive amount of results we are proud to announce that…

Awards | partiesandcelebrations | event management | party supplies | annual awards event | Gala Awards Event

Gala Awards Event

Whilst January brings a new year it also means the end of another, and with it a mental time to look back and access many things; possibly an individual’s family life, or ones’ business, or to set goals for the future or maybe a bit of both. It also is the time for Gala Awards…

Starlight Charity Foundation | Melbourne | Charity Balloons | Special Event

Charity Balloons :- 10,000 wishes

Starlight’s mission is “To brighten the lives of seriously ill children and their families”. Because sick kids are still kids at heart… The Starlight Foundation offers programs both inside and external in hospitals across the country. Recently the Starlight Foundation granted its 10,000th Wish! Starlight’s programs provide a much needed, positive distraction for children and…

Baptism Balloons | Melrose Recptions | Religious Milestone

Baptism Balloons – Double trouble

Let your imagination soar as these elegant double bubble balloons finished in pastel pink by Magic in the Middle, conjure up a land of pink rocking horses, butterflies and Swarovski crystal bears, topped with creative styling and exquisite details. Styled around the brief of the colour palette and the motif of huggable teddy bear. The…

100 days of Prep | Melbourne | Event balloons

100 days of Prep Special Event Printed Balloons

We often set up and are gone by the time guests arrive but recently got this quick note from a primary school where their kids celebrated 100 days of Prep. “Recently our Prep students celebrated 100 days of school. They have been counting the days since their very first day of school back in February,…

Happy 1st Birthday balloons | Melbourne | Hartington Street ELC

Childcare Centre Happy 1st Birthday

It’s not every day you get to have a Happy 1st Birthday. Recently Melbourne childcare centre, Hartington Street Early Learning Centre in Glenroy celebrated its first birthday in style. With cupcakes, balloons and a petting zoo provided by animals2u.com.au, it was an exciting day in the life of the Hartington Street community. Birthday treats were given to existing…

Glowing party decor | neon balloons

Neon Balloons – Glow at any party!

Working in the special events and decoration industry must be the best fun! Notice the exclamation mark not a question mark at the end of that sentence. We get ‘told’ this all the time. Truth be told “Yeah we love our job”! Sometimes the stress of the clients demands, unrealistic time lines and working with…

Photo shoot balloons

JHC Newborn Photography

Over 15 years ago when we started as a family based business we converted a bedroom in our house to be a storage space/work room/office, really everything had to fit in that tiny space! Fast forward to today and the fact we operate out of the large warehouse space some would think we are spoilt…

Mr and Mrs Printed Balloons | Melbourne | Australia | Magic In The Middle

Mr and Mrs Printed Balloons

At Magic in the Middle we strive to offer our discerning customers an experience that is unique to their taste, style and budget. We are style setters and as such do not want to be  limited to ‘what is available’ through mainstream suppliers. This philosophy gives us a broader scope to create and deliver on…

Happy 30th Birthday Rage!

Rage Turns 30! Recently the music video marathon Rage turned 30, a milestone that will mean much to the generations who have tuned in, rocked on or chilled out, and how to celebrate turning thirty? Why with large balloon numbers of course! “We always have a pretty consistent audience and have done throughout the years…

Cars Themed Birthday Party | Melbourne | Magic In The Middle

Cars Themed Birthday Party

Start your engines!!! Take a drive down Route 66 and pull into Radiator Springs for a Lightning McQueen/ Cars themed birthday party! With Disney’s Cars 3 about to hit the big screen a whole new wave of children will be inspired by Disney Cars movie and with it the Cars themed party will swing back…

Candy Buffet | Event Ideas Melbourne | Magic In The Middle

Candy Buffet

While 2017 might be the year when confetti balloons became the ‘trend’ in balloons – 2016 was the year when balloons and candy buffets became the must have decorative and functional element to any event. There are options when organizing a candy buffet for your next birthday, engagement, wedding, bar mitzvah, house warming, anniversary, congratulations,…

Large Balloon Letters | Melbourne | Australia | Magic In The Middle

Large Balloon Letters

See Your Name In Lights! Well, Balloons… It’s a sad reality but not everyone will get to see their name up in lights at a gala event like a movie premiere. However we here at Magic in the Middle are changing that – one event at a time! It doesn’t matter if it is a…

Glitter Filled Balloons | Product Launch | Sony Ad | Magic In The Middle

Glitter Filled Balloons

Glitter Filled Balloons Watch 4,000 Balloons filled with glitter explode – Because you know you want to! To promote the brand’s new television offering, Sony put together a commercial using 4,000 white balloons filled with a combined 1,500 kilograms of glitter, naturally. The contagiously charming video then shows what happens when you pop all of…

Party Event Planning Awards |Party & Event Planning Melbourne | Magic In The Middle | Star Decor Group

Party & Event Planning Awards

With over 90,000 party and event planners and suppliers across Australia partiesandcelebrations.com.au is becoming a fantastic marketplace for searching, comparing and connecting with party and event suppliers. Yearly in January they announce their awards for the entire country of Australia. Party and Event Planning Awards It seems that in under a year of being part…

Organic Balloon Arches | Organic Styled Balloons | Magic In The Middle

Organic Balloon Arches

Balloon Arches In 2016 the must have trend for balloons arches was to mix balloons with floral accompaniments. Whether it was simple greenery or colourful flowers and paper decorations, balloon arches have never looked so glamorous! Organic Styled Balloons Then the classical arch gave way to a more organic style balloons. This lovely art form gives…

Foxtel Kids Product Lauch | Melbourne | Magic In The Middle

Foxtel Kids Product Launch

When Australia’s leading pay TV provider wanted to launch their new super safe kid friendly app they wanted to let their staff know how cool this new app was before the general public got to see it. Where does Foxtel turn when they need a fun product launch? The answer is Magic in the Middle.…

Pool Decor | Balloons Melbourne | Magic In The Middle

Pool Décor Like Clockwork.

Melbourne is world famous for its weather, and around this time of year Mother Nature often gives us one or two days of hot weather to remind us that summer in Melbourne is coming! Without fail as these warning days are upon us the phone rings, the emails start “we are having a party and…

Themed Party Balloons | Melbourne | Magic In The Middle

Themed Party Balloon Decorations

If you want your party to have impact, the best way to decorate a drab looking venue is to pick a theme and go large. Themed party balloon decorations do more than set a scene. If done properly, they transport guests to wherever and whenever in time and space you wish them to be. Consider…

Ceiling Balloon Ideas | Melbourne | Magic In The Middle

Ceiling Balloon Ideas

Ceiling Balloon Ideas for your Event If you plan to have helium ceiling balloons bouncing playfully on the roof at your event space you may be surprised how many you need to order to make a big impact. Before you order your balloons, find out the dimensions of your venue.  The average balloon is about 30cm…

Confetti Balloons | Melbourne | Magic In The Middle

Confetti Balloons

Confetti balloons are the biggest trend in the balloon world right now. Thanks to Pinterest we have seen a huge increase in the demand for helium filled confetti balloons. Overnight it seems everyone who has ever had a party opened an online store and started selling confetti balloons. The only concern we have with this…

Marquee Event Decor Melbourne | TAB Great Chase | Magic In The Middle

Marquee Event Decor – The TAB Great Chase

Marquee Event Decor Magic in the Middle provided marquee event decor for this year’s TAB Great Chase. The event decor consisted of balloon garlands and table decor. The balloon table centre pieces included custom cut racing designs. The centre pieces where all themed in the greyhound rug colours. The Event Every year Victoria’s greyhound racing clubs dedicate…

Pin It on Pinterest

Share This